Writing

What I would tell you if you were not paying me.

Everything here is the real method, not a teaser. If you read one of these and go and do it yourself, that is a good outcome. Most people would rather hand it over, and that is what the prices page is for.

For local trades and services

Why you are not in the map pack, and what actually gets you there

The three businesses in the box above the search results take most of the calls. Here is how to check what you are up against, in about thirty seconds, and the three things that decide it.

4 September 2026 · 8 minute read

If you would rather not

Reading it is free. Doing it takes a weekend.

Every one of these is written so you can follow it without me. If you get halfway through and decide you would rather be doing your actual job, that is usually the right call, and the Health Check is where that starts.

Score your business, two minutes See the prices